For many business owners, business intelligence tools are now readily available to help flourish the enterprise in the most desired manner. While these business intelligence tools are all equally powerful in their own ways, Microsoft Power BI continues to gain momentum in the area of business insight. Since its advent in 2014, this potent suite of business analytics tools majorly aids in sharing insights and analyzing data. But what is it that makes it stand out from other business intelligence tools in the biz? Let’s get some insight. 

Easy on the pocket:

One of the best things about Power BI is how easy it is to use, and how easy it is on the pocket. There was a time when one had to think twice before investing in a data analytics tool as they tend to be costly in terms of expenses and resources, but Power BI proves to be a game changer in this regard with its affordability. Organisations that have adopted a Power BI approach for digital transformation will be familiar with how it’s content packs, most of which are free and Power BI is a win-win in all aspects. 

Offers free consumption analysis:

Speaking of content packs, Power BI offers ready-made packs for consumption analytics and enterprise agreement. These are vital for digital transformation spend, especially for those who are on board with Microsoft Azure. They help analyze and assess the expenditures while providing the Power BI interface with the dataset that it is known for. By opting for these content packs, or Power BI as a whole, one does not have to worry about hosting, deploying, or managing any technical asset apart from a Power BI desktop file. Moreover, it helps build data-driven scenarios which are easy to understand for storyboards and visuals, helping consumers and other people consuming the data to make sense of it, while having the options of sharing and collaborating with it. 

Keeps IT lean:

Another feature of Power BI that seems appealing for most is how it keeps IT systems lean by streamlining and offering support. Once again, Power BI offers many content packs that enable companies to create lean IT team that is functional, efficient and effective. Some of these have to do with backup functionality, policy management, security insights, Google analytics, audit logs, and consumer insights. Power BI also helps those who use OMS and Application Insights, by creating workflows for common IT support and T infrastructure management tasks, as well as operational responsibilities.

Miscellaneous:

Other benefits of Power BI in the context of digital transformation include:

• More comprehensive and unbiased data view: It helps collect data from various sources and offers a trusted data view, regardless of where it comes from. 
• Substantial time savings: With its ability to offer curation of data, the conservation of time is made duly possible as you can find whatever you desire right on your screen. 
• Ability to customize: You can get rid of all the undesired panels and create a more appealing, personalized view for yourself and your customers.